Nomax is coming from the open-end-professional forum.
He claims to be active in the headphone scene since decades, going to meets to talk to developers and headphone freaks.
In Germany, there is the objective hifi-forum and the subjective open-end. Nomax just hypes everything he likes or rather he can listen to before others can do. He's never negative. He just wants so share the joy of the headphone hobby. Here's his own hype-thread, where he gets attacked a lot.
http://www.open-end-music.de/vb3/showthread.php?t=6634

Ah, that explains a lot.  His constant hype is incredibly annoying though, regardless of his background. 

I did find one instance of him being negative... to the Beyer T1 no less, haha.
http://www.head-fi.org/t/774015/the-first-real-high-end-hp-in-the-world/135#post_11821877

"Trust No One" - Herod

I find music (and audio) reviewers to be an oxymoron.

In order to get jobs (20th Century) or be read by many people, one must be expert at writing words.  So, reviewers that we find at major sites are invariably verbally oriented people.

While this does not automatically preclude them from also being perceptive about the non-verbal world, it does make it unlikely.  You can see this by comparing the quantity of reviews of instrumental music to that of "songs".  Sites like Rolling Stone and Pitchfork base their appraisals of popular music largely by the quality and import of the lyrics of songs, and mostly ignore the music and instrumental performances.

Similarly, a "wordsmith" who can also charm companies into sending him $40,000 pieces of gear, is less likely to be someone who has spent thousands of hours comparing micro-details or listening to the effect of phase shifts.

The fact that I've already bored you, due to my lack of writing skills, is a good example of the above.

"Trust No One" - Herod

I find music (and audio) reviewers to be an oxymoron.

In order to get jobs (20th Century) or be read by many people, one must be expert at writing words.  So, reviewers that we find at major sites are invariably verbally oriented people.

While this does not automatically preclude them from also being perceptive about the non-verbal world, it does make it unlikely.  You can see this by comparing the quantity of reviews of instrumental music to that of "songs".  Sites like Rolling Stone and Pitchfork base their appraisals of popular music largely by the quality and import of the lyrics of songs, and mostly ignore the music and instrumental performances.

Similarly, a "wordsmith" who can also charm companies into sending him $40,000 pieces of gear, is less likely to be someone who has spent thousands of hours comparing micro-details or listening to the effect of phase shifts.

The fact that I've already bored you, due to my lack of writing skills, is a good example of the above.

In the blogging, v-logging and Youtube/Vimeo/Vine community you see that being verbally adept at raising interest is an important skill. Click bait, keywords and tags are vital to stand out in the traffic of content. Sometimes keywords and tags become more important than brands and companies themselves because "viral."

You either adapt or have a following of fans, preferably both which leads to a fan base and the much desired "conversion rate" that advertisers and companies value more than your actual content. You have influence, you get money and things...

Thank you. I consider myself a pretty poor wordsmith, but pretty good at developing meaning and spewing it out colloquially.

 
Personally I've always enjoyed your articles, using them as shortlist to audition gears. 

Writing bad reviews always gets the most interesting (and greatest quantity of) replies for me.