As an aside, I just wanted to express how irksome it is seeing head-fiers post "flat tuning is boring."Glaringly obvious v-shaped turning is evil, and evil is banal. In hell the devil walks in circles.
But mainly, because it's CHEAP to produce. Membranes will naturally vibrate (ring) at a certain frequency. Think of dynamic transducers are drums. "Faster" material which is stiffer, tighter, etc. will ring at higher and more specific frequencies. Lots of engineering effort needed to damp those resonances.
I think people like to think that it's not a treble boost but rather...the headphone have more clarity and are more revealing.I have a friend who boosts his hi-fi system to something like +15 @ 8kHz and +18 @ 10kHz and he uses this to play vinyl. He hears it as clarity and just loves it for that. When I EQ'd it for him a bit, he felt his system lacked resolution, speed, dynamics, and clarity. He also felt it sound less natural. I have been honest with him and told him his system is one the most bright systems I have ever heard and that he just likes it bright. He just smiles.