From what I've experienced over there if you frown down on a FOTM product which the company happens to be a sponsor
Especially of you frown on one of those marketing-led threads, like ifi (put me off the damn product) or GOTM-involved (God of the month) like oppo. I can get FOTMS (syndrome) as much as the next guy, but not when the manufacturer is ramming it down my throat.
It's a bit sad, really: I signed up on HF because of an interest in a limited number of products, and the experience has put me off some of them. That could, of course, be unfair on the product.