A great deal of people I know would instantly pick the most expensive thing as "the best" and will be quick to tell you that if you cannot tell the difference, your ears are not good enough. It's amazing how much they'd spend just so they can pretend that they're connoisseurs. I think Thailand must be one of the biggest buyers of uber expensive cables - Zensati's are selling like hot cakes here.
Incidentally, the inflicted are all Asians (as in those living in Asia and exposed near exclusively to Asian cultures) hence the explosion of the super-high-end and snake-oils in the past few years alone with the Chinese economy while the more accessible stuff have not seen a proportional growth (apparently). In cultures that do not encourage independent thoughts, one is not trained to develop ones own metrics and will resort usually to selling price as a measure of a thing. Sad but true.
